Rithesh Raghavan
Rithesh Raghavan
Posted on May 10, 2024

If you are recently enjoying the taste of a WordPress blog, my congrats! You have started on an amazing journey of organizing an online presence and communicating that with your world. However, a common mistake many new bloggers make is that they are only focused on writing and publishing content, without employing a distribution plan.

Particularly be aware that – the process of building a substantial audience needs strategic effort. Online presence with content that is compelling, along with the utilization of multi-channel promotion strategy, is what you need for your blog to rise.

1. Create Compelling, Useful Content 

A strong blog is founded on high-grade, provoking content. Reconsider if your posts have a clear message and are useful for readers before you think of any promotions or handy plugins. While it should be a priority at the start, it should not be your sole goal.

Get ahead by doing thorough keyword research about the matters that your niche audience is seeking the answers for. Find their recurring questions, problems they shall be having, and skills they desire to have. Next, prepare short informative posts about particular issues.

University marketing should be able to inform, help, entertain, or motivate readers. Consumer burning questions, provide them valuable tips, walk them step-by-step into necessary basic and useful skills – it is obvious they will feel the read was worth the while.

Generating high-quality content is not only a source of value for your audience at the moment but also a method to gain authority and credibility gradually as more and more of your readership either new or returning keep interested for a longer period. Set goals around queries to target with your content so those who are searching for it would obtain your expertise.

2. Optimize Your Blog for Search Engine Discoverability

Content writing is just a part of the entire story, providing a way for search engine such as Google to index content and appear on user when they search becomes as important too. By working on this process you are in fact mastering one of the basic SEO skills.

Enhancing Website Visibility | Source : Fastercapital

The aim here would be for your posts to show up right up-front in the relevant keyword search results and thus help you turn those searches into traffic for yourself. For on-page and off-page optimization contribution to the results, the search engines take them all into account.

Site SEO is covered by on-page factors which stands for direct optimizing of the content on a webpage. The multiple use of the target keywords such as in headlines, opening paragraphs, images and their names, and URL slugs etc. is required to be strategic without overusing.

Show your content in the form of headers and bullet points, to allow quick scanning. Use SEO plugins like Yoast to boost your page SEO by maximizing elements Google is concerned with such as meta descriptions and XML sitemaps. Embody internal links among your related articles for the sake of relevancy.

Building links which point to your website from other websites is one factor for long term SEO success. But first, we must get the page’s on-page implementation right before expecting it to show up.

3. Promote on Social Media 

Whilst creating content that is share worthy as well as making sure that posts are optimized for SEO is crucial for whatever directed traffic, social media use must not be overlooked to further enhance social media posts visibility.

Each of the major networks (e.g. Facebook, Twitter, LinkedIn, Instagram and Pinterest) offers an amazing chance to make your blog posts accessible to audiences that are interested and ready to interact with your content. Determine the points of online engagement for your niche audience and make sure that you are actively present.

When you post something new pertaining to a specific community, share the post in its native condition so that discussions can start amongst the people who follow you. Engage followers in the form of questions and polls to create a vibrant conversation around the content that can gain more traction.

Add enticing captions to the image and provide the viewers with informative information such as graph and statistics – let them know why they should discover more. Let someone who have interest in following your profile or subscribe for some future updates to make it as easy as possible.

I would strongly suggest the utilization of cross-platforms through your existing social media accounts or others for the case of increased impact. Also add social share buttons on posts that make it easy for readers too and make sure that the amplification happens on these posts as well.

4. Claim Your Site with Google Search Console 

Furthermore, being able to pop up on Google SERPs on top is the lean-to of raking in consistent website traffic. Here is your first concentrated step to become eye visible by Google just by knowing how they view, index and reach your wordpress site.

Google Search Console precisely gives you that essential knowledge to help you optimize your blog and rank up higher on Google – which is largely beneficial for new blogs if used in the initial stages.

begin by the authorization of your website with Google in order for the credibility to be determined and the tracking to be set up properly. This authentication transmits a signal to your account and thus assists the verification process.

On the setup, you got hold of information like which of your web pages have been recognized by the Google, how they are indexed on entirely, crawl statistics, keywords used to reach your site and so on.

These points are pure gold if you want to use them to direct/aid your SEO you will just love it. Frequently review what you are adding to improve the quality of content, fix site errors or redesign the structure of the page and include new linking opportunities.

5. Install Analytics Software

To know exactly about your blog growth you can use analytic tools such as Google Analytics or MonsterInsights.

While earlier the strategy used was to just drive traffic, analytics measures it against what happens next with visitors. You become aware of every traffic source, visitor location, site behavior flows, conversion paths, devices used, most popular posts among many others.

Behavioral data revealed the areas where user experience can be enhanced on the site, conversion can be improved, content becomes better, more efficient channel are doubled-down the impactful ones and ineffective strategies are modified.

Begin Guest Posting, Guest posts are the ones in which you create and publish posts on the other established websites in your niche but with links back to your blog. This enlarges the audience, increases authority and expands backlinks for SEO. Aim for the lower traffic but high-quality sites with similar content and tone and then, once you are established, reach out to the bigger blogs. Provide value to their readers through insightful, interesting, and relevant guest post that matters to the site.

6. Create Link Worthy Assets 

The best strategy to drive continuous WordPress traffic is to create customized content formats that generate links. They are called “assets” in the blogger’s world and they include guides, quizzes, tools, research reports, surveys, assessments, diagrams, infographics, interactive calculators, and more.

It is imperative to identify any specific knowledge gaps or questions your industry doesn’t have well-researched, thorough answers on the internet. Next, come up with tailor-made assets that will create a niche to fulfill those needs in a distinctive visual approach.

For instance, a relationship coach can write a quiz for couples that provokes thought-provoking questions. Or a fiction author may choose to develop an interactive book title maker based on a massive database of words.

Connectible assets become such when they give uncommon value. Hence, attract your gamers with volume, customization, or even gamification features. Next, manually contact the suitable websites, journalists, influencers and bloggers to let them know the resource you have just posted.

Amazing them with usefulness and creativity can be indirectly linked with citation. The presence of a single high-value link from an authoritative site lifts your reputation, whereas, multiple links signify you have a valuable product or service on offer to your consumers. With time the organic links will naturally deliver referral traffic driving up SEO ranking.

Most importantly, don’t forget to share new content on your own website, email newsletters and social media many times. Promote to your current readers who are most probably going to take up the value you offer.

7. Start a Podcast 

The popularity of podcasting as a medium has been on a steady rise in the last 10 years. According to industry experts, more than 100 million Americans get involved in listening to podcasts monthly.

For bloggers, podcasting is a kind of intimacy, which it is person oriented and hence the ideal way to cement expertise and trust with your audience. The detailed and intricate audio brings the listener closer to you than they would be without reading the book themselves.

In addition, the episodes coming on a regular basis will keep driving your readers to your blog, if you adhere to the smart cross-promotion strategies.

You can organize your show in several ways as a blogger. Take into account the idea of interviewing industry opinion leaders who are active in your field. Talk about current events, news and trends concerning your field of interest. Or deal with constant queries by your targeted audience.

For example, you might have a WordPress tutorial site. You can opt for one skill each episode, and then teach your audience how to use the tools and strategies involved.The opportunities are unlimited. Narrow down on what you are passionate about the most and tell your story.

Promote each episode aggressively on your blog, email list and social media posts after each episode publishes. Put an audio player within the related posts so that readers can conveniently get the podcast from the articles.

Incorporate commentary on hot topics that were covered and include backlinks to your site. First, consider repurposing spoken discussion into a blog, video summary, infographic or any other format. This will widen your audience and create more visibility.

8. Host Webinars 

Webinars are those live, online sessions that focus on specific topics which are made attractive to niche audiences. undefined

First webinars help you confirm your expertise and the depth of your knowledge directly to your followers using speaking and presentation slides. The structure of presentations in fact can be built around virtually any theme that suits your audience from tutorials to insider case studies.

Secondly, in webinars one can find niche knowledge which is not commonly given away for free on the internet. Record with webinars with professional software and then trim or edit the versions into blog posts, smaller tutorials and audio parts.Repurpose webinar content widely.

If done properly, a one-hour webinar may provide relevant blog traffic for months by virtue of the replay value if it is converted into multiple formats.

Imagine you are the owner of a weight loss tips blog. How about you organize a webinar panel comprising a personal trainer, a nutritionist and a meditation teacher who discuss healthy routines to try next year?

Then transform webinars into papers like “Top 10 Tips All Our Wellness Experts Recommend for 2023” with backlinks to the full recording. Constantly repackage webinars as your living assets.

9. Leverage Paid Ads

Although it takes a considerable amount of time and effort to generate organic traffic from search engines and social media sites, paid advertising guarantees instant visibility. With a well-aimed page you can launch your smart campaign and the first 24 hours will bring you new targeted visitors.

Try out paid platforms such as Google Ads, Facebook and Instagram promotions, and native advertising placements on niche sites that are relevant to your content. Specify concrete reader avatars, if needed by geo-target locations, set daily budgets then watch the performance.

See who gets involved based on the age, passion, and browsing intent. Continue optimising your ads and landing pages in response to feedback to gradually improve conversion rates.

As blogger, note that it takes ROI for success with the paid ads, rather than the total number of clicks alone. Consequently, set performance benchmarks and monitor analytics closely in order to evaluate attaining those goals.

If you have a monthly budget of $100 on Facebook, for example. For example, you could spend $25 on a lead magnet to build your email list, another $25 on ads driving registrations for an upcoming webinar, and $50 toward ads for more general blog traffic.

Judge the outcomes beyond clicks to see what gives the most value for your limited dollar amount. Weed out underperformers quickly, grow others. Paid channels will gradually supplement free traffic with a profit-making share.

10. Grow Your Email List 

Email marketing, although drowned out by social media today, is still one of the best ways to reach both loyal blog readers and grab new ones, on a daily basis. Therefore, the point is to constantly increase the number of email subscribers well beyond those who were just quick to join your community.

Get them to sign up to your list right on arrival by providing irresistible lead magnets in exchange for their email address. Discounts, templates, how to guides, samples, toolkits, checklists, coupon codes, free trial memberships, etc. allow you to promote your products based on your niche.

Create sign-up forms and try different headlines, images, and CTA until you find out which ones work best. Finally, add email subscription boxes to key pages around your website with plugins. Don’t abandon them in the lowest position of the page with the hope that they will be definitely noticed only after the visitors do scroll.

Lastly, acquaint yourself with email marketing automation tools. Now time-delayed welcome sequence can be sent when a new subscriber joins you. Also share your latest blog postings through regular newsletters. Make them specifically curated to match individual reader preferences for better personalization.

The more targeted your communication to each group, the greater engagement you will get from promotions. Make your VIP list members feel significant and part of the inner circle with insider commentary, special deals, early access and updates that are only for them and not the general public.

The Power of Promotion

Sufficient users, keeping them loyal and building stable WordPress traffic involves consistency, valuable content and promotion via different communication channels. Do not become a victim of the vicious cycle of posting without sharing. Instead, utilize a mix of search optimization, social media, email marketing, pay-per-click ads, backlinks, and blogging community engagement rather than just using one.

Parse data to isolate your most efficient platforms and winning strategies as time goes by. Emphasize more on strategies which work while moving away from ineffective ones. Just shortly, you’ll be having more visitors showing up and spending less of your precious time. That’s all: continue to serve your niche community all the time, consistently giving them quality content that addresses their needs.The traffic will come.